American Gambling Markets Atlas (AGMA)

Operators / bet365

bet365

Operator · Hillside (New Media) Limited · Stoke-on-Trent, England[1],[2]

www.bet365.com

Founder/majority shareholder and joint CEO Denise Coates. US operations include Colorado (launched Sept 6, 2022) with a Denver office; also referenced in New Jersey (2024 NJ DGE order requiring customer refunds). PA PGCB's current licensed operator list (Oct 2026) shows Bet365 active in Pennsylvania. Originally planned 2018 NJ entry via a partnership with Hard Rock Hotel & Casino Atlantic City.

Financials

20162025
Fiscal yearRevenue (GBP)Net income (GBP)Year end
FY2025£4.0B£250MMar 30, 2025[12]
FY2024£3.7B£507MMar 31, 2024[11]
FY2023£3.4B−£69.4MMar 26, 2023[10]
FY2022£2.9B£33.1MMar 27, 2022[9]
FY2021£2.8B£403MMar 28, 2021[8]
FY2020£2.8B£120MMar 29, 2020[7]
FY2019£3.1B£685MMar 31, 2019[6]
FY2018£2.9B£582MMar 25, 2018[5]
FY2017£2.3B£471MMar 26, 2017[4]
FY2016£1.7B£401MMar 27, 2016[3]

bet365 Group Limited is private and files statutory group accounts at UK Companies House (company number 04241161); figures below are taken directly from each year's filed "Consolidated statement of comprehensive income". The fiscal year is a 52-week period ending on the last Saturday of March (53 weeks in 2019 and 2024), so the exact period_end date varies year to year rather than falling on a fixed MM-DD. Revenue is "Turnover" and net_income is "Profit/(loss) for the financial period", both the Total column covering continuing (Sports and gaming) plus discontinued (Football Club and facilities, i.e. Stoke City) operations, all attributable to the owners of the parent.

Brands

Reported revenue, last 12 months

StateVerticalHandleGGR
OhioSports (online)$967M$87.7M
ArizonaSports (online)$539M$44.6M
IndianaSports (online)$426M$41.9M
KentuckySports (online)$310M$27.0M
District of ColumbiaSports (online)$672K$61.9K
MarylandSports (online)$390M—

Licenses

LicensedNot licensed
Alaska: Not licensedAKMaine: Not licensedMEVermont: Not licensedVTNew Hampshire: Not licensedNHWashington: Not licensedWAIdaho: Not licensedIDMontana: Not licensedMTNorth Dakota: Not licensedNDMinnesota: Not licensedMNWisconsin: Not licensedWIMichigan: LicensedMINew York: Not licensedNYMassachusetts: Not licensedMARhode Island: Not licensedRIOregon: Not licensedORNevada: Not licensedNVWyoming: Not licensedWYSouth Dakota: Not licensedSDIowa: LicensedIAIllinois: LicensedILIndiana: LicensedINOhio: LicensedOHPennsylvania: LicensedPANew Jersey: LicensedNJConnecticut: Not licensedCTCalifornia: Not licensedCAUtah: Not licensedUTColorado: LicensedCONebraska: Not licensedNEMissouri: Not licensedMOKentucky: LicensedKYWest Virginia: LicensedWVVirginia: LicensedVAMaryland: Not licensedMDDelaware: Not licensedDEArizona: LicensedAZNew Mexico: Not licensedNMKansas: LicensedKSArkansas: Not licensedARTennessee: LicensedTNNorth Carolina: LicensedNCSouth Carolina: Not licensedSCDistrict of Columbia: Not licensedDCOklahoma: Not licensedOKLouisiana: LicensedLAMississippi: Not licensedMSAlabama: Not licensedALGeorgia: Not licensedGAHawaii: Not licensedHITexas: Not licensedTXFlorida: Not licensedFL
StateVerticalBrandLicenseStatusLaunched
ArizonaSports (online)bet365Event Wagering Operatoractive[13]
ColoradoSports (online)Bet365Internet Sports Betting Operatoractive[14]
IowaSports (online)bet365Advance Deposit Sports Wagering licenseeactive[15]
IllinoisSports (online)bet365Management Services Provideractive[16]
IndianaSports (online)bet365Sports Wagering Vendor License (SWV)active[17]
KansasSports (online)bet365Online-only sports wagering operator (untethered)activeAug 6, 2025[18]
KentuckySports (online)bet365active[19],[20]
LouisianaSports (online)bet365Online sports wagering platform license #B016503521activeNov 21, 2023[21],[22]
MichiganOnline casinobet365 (Michigan)active[23]
MichiganSports (online)bet365 Sports (Michigan)active[23]
North CarolinaSports (online)bet365Interactive Sports Wagering Operator #NCO-0003activeMar 11, 2024[24],[25]
New JerseyOnline casinobet365 Casino (NJ)active[26]
New JerseySports (online)bet365 Sportsbook (NJ)active[27]
OhioSports (online)bet365Type-A Sports Gaming Proprietor (Mobile)active[28]
PennsylvaniaOnline casinobet365 Casino (Presque Isle)activeJul 19, 2024[29]
PennsylvaniaSports (online)bet365 Sportsbook (Presque Isle)activeJul 19, 2024[30]
TennesseeSports (online)bet365Online Sports Wagering Operatoractive[31]
VirginiaSports (online)bet365Sports Betting Permit Holderactive[32]
West VirginiaOnline casinobet365activeAug 27, 2026[33]
West VirginiaSports (online)bet365activeAug 27, 2026[33]

Regulatory actions

DateStateAgainstActionAmountWhat happened
Sep 23, 2026North Carolinabet365 (Hillside (North Carolina), LLC)Fine
Sports (online)
$75,000The Commission fined bet365 $75,000 for sending promotional push notifications to patrons on North Carolina's sports-wagering self-exclusion list; bet365 self-reported the violation. Reported in the press; no regulator document found.[34]
Feb 15, 2024New JerseyHillside (New Jersey) LLC d/b/a bet365Fine
Sports (online)
$33,000bet365 was fined $33,000 for accepting wagers on prohibited sporting events and on events after the outcomes were already known, for conduct between February 2022 and January 2023.[35]
Sep 8, 2023VirginiaHillside (Virginia) LLC, dba bet365Settlement
Sports (online)
$10,000bet365 settled after a compliance audit found it had failed, in March and April 2023, to keep an individual on the Lottery's Voluntary Exclusion List from placing wagers on its platform. Docket No. 2023-09-04. Included despite being below the standard $25,000 threshold because it is a self-exclusion violation.[36]

Sources

  1. Bet365 · retrieved Oct 10, 2026
  2. Online Sports Wagering Licensed Operators · retrieved Oct 10, 2026
  3. bet365 Group Limited: Group of companies' accounts made up to 27 March 2016 · retrieved Oct 11, 2026
  4. bet365 Group Limited: Group of companies' accounts made up to 26 March 2017 · retrieved Oct 11, 2026
  5. bet365 Group Limited: Group of companies' accounts made up to 25 March 2018 · retrieved Oct 11, 2026
  6. bet365 Group Limited: Group of companies' accounts made up to 31 March 2019 · retrieved Oct 11, 2026
  7. bet365 Group Limited: Group of companies' accounts made up to 29 March 2020 · retrieved Oct 11, 2026
  8. bet365 Group Limited: Group of companies' accounts made up to 28 March 2021 · retrieved Oct 11, 2026
  9. bet365 Group Limited: Group of companies' accounts made up to 27 March 2022 · retrieved Oct 11, 2026
  10. bet365 Group Limited: Group of companies' accounts made up to 26 March 2023 · retrieved Oct 11, 2026
  11. bet365 Group Limited: Group of companies' accounts made up to 31 March 2024 · retrieved Oct 11, 2026
  12. bet365 Group Limited: Group of companies' accounts made up to 30 March 2025 · retrieved Oct 11, 2026
  13. Approved Operators & Retail Locations · retrieved Oct 10, 2026
  14. Online & Retail Sports Betting Operators (Colorado Division of Gaming live licensee workbook) · retrieved Oct 10, 2026
  15. Sports Wagering Operators · retrieved Oct 10, 2026
  16. Sports Wagering: Applicant & Licensee Lists · retrieved Oct 10, 2026
  17. Sports Wagering Vendor Licensing · retrieved Oct 10, 2026
  18. Kansas Welcomes bet365 As Seventh Launched Sports Betting Operator · retrieved Oct 10, 2026
  19. Approved Sports Betting Licensees and their Partners · retrieved Oct 10, 2026
  20. Fanatics joins the list of 8 online operators approved for KY betting licenses · retrieved Oct 10, 2026
  21. Licensed Platforms · retrieved Oct 11, 2026
  22. bet365 announces official launch in Louisiana · retrieved Oct 10, 2026
  23. Authorized Online Gaming and Sports Betting Platform Providers in Michigan · retrieved Oct 10, 2026
  24. Approved Licensees · retrieved Oct 10, 2026
  25. N.C. General Statutes, Chapter 18C, Article 9 — Sports Wagering · retrieved Oct 10, 2026
  26. Internet Gaming Authorized Sites · retrieved Oct 10, 2026
  27. Sports Wagering · retrieved Oct 10, 2026
  28. Sports Gaming Proprietors and Services Providers (Last Updated 10/16/2025) · retrieved Oct 10, 2026
  29. Licensed Interactive Gaming Certificateholders and Authorized Interactive Gaming Websites · retrieved Oct 10, 2026
  30. Sportsbook Master List · retrieved Oct 10, 2026
  31. Licensees & Registrants | Tennessee Sports Wagering Council · retrieved Oct 10, 2026
  32. Sports Betting in Virginia | Virginia Lottery · retrieved Oct 10, 2026
  33. bet365 Launches Online Sportsbook and Casino in West Virginia · retrieved Oct 10, 2026
  34. North Carolina Fines Bet365 for Sports Betting Legal Violation · retrieved Oct 11, 2026
  35. In the Matter of: State of New Jersey, Division of Gaming Enforcement v. Hillside (New Jersey) LLC d/b/a bet365 (Dkt No. 24-0240-VC) · retrieved Oct 11, 2026
  36. The Virginia Lottery, In the Matter of Hillside (Virginia) LLC/bet365 — Settlement Agreement, Docket No. 2023-09-04 · retrieved Oct 11, 2026