Gambling Money in Leagues and Media

Latest renewal of a relationship dating to 2018.

Polymarket and its brokers get exclusive use of MLB marks/logos and official league data (via Sportradar, MLB's data distributor for prediction markets), plus promotional visibility. Markets on individual pitches, manager decisions, and umpire performance, among others, are restricted. Signed alongside an MLB-CFTC MOU (Commissioner Manfred and CFTC Chairman Selig) on game-integrity information sharing; MLB says it intends similar integrity relationships with other exchanges offering baseball contracts.

Equity: MLB to be issued up to 1,855,724 Class A ordinary shares of Sportradar during the term, subject to customary terms, conditions and adjustments.

Exclusive distributor of MLB's official data, Statcast data, and audiovisual content to its ~800 sportsbook and ~900 media clients; Sportradar keeps providing fraud-detection (UFDS) and integrity support; the two also plan joint AI products using player-tracking data.

FanDuel had been an MLB Authorized Gaming Operator since 2019. Gets rights to MLB branding across Sportsbook/Daily Fantasy/FanDuel Faceoff, streams MLB.TV's Free Game of the Day on its app and FanDuel+, and can use MLB highlights including on FanDuel TV.

Added a "Bet & Watch" feature letting DraftKings/MLB.com account holders stream a free live MLB game in the DraftKings app, plus Postseason and Jewel Event sponsorship rights. MLB previously held an equity stake in DraftKings (see mlb-draftkings-equity-2013) but had divested by the time of this deal.

Part of the deal was tied to DraftKings launching mobile sports betting in North Carolina (its 27th authorized state at the time), which required a commercial partnership with a sports organization under state law.

Grants rights to use NASCAR marks and build betting experiences (including odds in NASCAR's fantasy platform); FanDuel signed Clint Bowyer as a brand ambassador. FanDuel reported a 70% increase in NASCAR bets placed, 2021-2022.

Covers all three national series (Cup, Xfinity, Craftsman Truck - 97 races/year). Builds on a separate April 2022 Sportradar integrity-services agreement using its fraud-detection system.

Equity: Warrants for 3% of Sportradar's Class A shares (fully diluted), $0.01 strike price, 8-year vesting with 20% up front.

Covers NBA, WNBA, and G League; includes international streaming rights and expanded player-tracking data distribution. The NHL separately exercised Sportradar equity options from its own deal (see nhl-sportradar-2021) - unrelated to this NBA stake.

FanDuel became exclusive presenting partner of the weekly NBABet Show on NBA TV and gets its odds shown on NBA.com's Games page. Also covers Canada. No later renewal found as of Oct 2026; may be stale.

DraftKings became exclusive presenting partner of NBABet Stream on NBA League Pass/NBA TV App, with on-site activation at All-Star Weekend and the Draft. Also covers Canada. No later renewal found as of Oct 2026; may be stale.

Genius Sports is the exclusive distributor of official NCAA data for all NCAA championships (including March Madness) to sportsbooks in its Authorized Gaming Licensee program; excludes regular-season games and non-NCAA-controlled events like the College Football Playoff. Licensees must restrict "risky" bet types and cooperate with NCAA investigations (geolocation/device records); NCAA can revoke a license for integrity violations. NCAA LiveStats stays free for member schools. Includes a new GeniusIQ AI analytics platform.

Equity: Additional 9.5M warrants at $0.01 strike (4.5M vest immediately, 5M in April 2028); would bring the NFL to ~8.7% of Genius Sports, its largest shareholder, on top of the 2021 warrants.

Front Office Sports and next.io report the 9.5M warrant figure and vesting split; Genius and the NFL have not confirmed cash terms. Adds 4 years on top of the 2023 extension.

Fanatics' first NFL sportsbook deal, signed ahead of the 2026 season after the league went without an official sportsbook sponsor for part of 2026. Builds on an April 2026 deal naming Fanatics the NFL's official on-site retail partner. Covers.com describes the betting deal as nonexclusive; Action Network separately frames Fanatics as joining DraftKings and FanDuel as the three official partners.

One of three official NFL sports-betting partners (with FanDuel and Fanatics) under new deals ahead of the 2026 season, per Action Network, after the original 2021 partnerships expired.

One of three official NFL sports-betting partners (with DraftKings and Fanatics) under new deals ahead of the 2026 season, per Action Network, after the original 2021 partnerships expired.

Equity: 22.5M warrants at a $0.01 strike price (~5% of Genius), per SEC filing; half vested at the SPAC merger close, the rest over the six-year term.

Global exclusive distributor of NFL data to betting operators and media, plus live video/audio rights outside the US. Genius beat Sportradar, the NFL's prior provider, after a months-long bidding process. Extended in July 2023 (3 more years, through 2027-28 season, adding Watch Bet live-video distribution rights, no new equity) and again in 2025 (see nfl-genius-sports-2025-extension).

Same scope as nhl-kalshi-2025 (official data/marks/logos access, broadcast signage). Separately, Polymarket struck its own deal with the New York Rangers (not the Knicks) in early 2026.

NHL became the first major US league to license a prediction-market platform. Kalshi gets access to official NHL data, marks and logos, plus brand visibility via Digitally Enhanced Dasherboards and blue-line virtual signage at marquee events (Winter Classic, Stadium Series, Stanley Cup Playoffs). Separately, the Chicago Blackhawks signed their own team-level Kalshi deal in Dec 2025, the first North American pro team to do so.

BetMGM had been an NHL betting partner since 2018; the 2022 deal added Canadian marketing/media rights and premium Canadian fan experiences.

FanDuel had been an NHL betting partner since 2018 (also its exclusive DFS partner); the 2022 deal added Ontario/Canada rights, camera-visible signage, and event hospitality.

Equity: Options to buy Sportradar shares tied to the long-running data relationship; the NHL exercised part of this in Oct 2021, buying just under 1.2M shares at $8.96 (~0.4% of the company, worth over $10M), while letting a $30M option at the $27 IPO price expire. It still holds a 10-year option for 1.35M shares at $23.45.

Sportradar named Official Betting Data Rights, Betting Streaming Rights, Media Data Rights, and Integrity Partner of the NHL, continuing a data relationship running since 2015; distributes real-time Puck and Player Tracking data and provides live-stream rights to licensed sportsbooks plus fraud-detection (UFDS) services.

FanDuel also becomes the official odds provider for the Tour's app and website, with planned co-branded iCasino games and live-odds integrations on select broadcasts.

Grants US trademark use and Tour-media/partner-platform advertising rights, plus pre/post-game betting-content and highlights rights. Not described as exclusive; no later renewal or end date found as of Oct 2026, so current status is uncertain.

Extension of a relationship dating to about 2017. Grants use of WNBA marks, free-to-play games, and footage rights for FanDuel TV/FanDuel+; odds planned for WNBA digital channels.

Described as multi-year with no stated term length; financial terms were not disclosed. Still cited as DraftKings' role as of a November 2023 article; no renewal or termination announcement found through Amazon's 2025 TNF season coverage. A separate, non-exclusive FanDuel bet-tracking feature (not an odds-provider role) has also appeared in the Prime Video TNF stream per Legal Sports Report, but that is a different arrangement and not recorded as its own row here for lack of a confirmed date and terms.

Described by NextTV as non-exclusive, per people familiar with the arrangement; financial terms not disclosed. No source found saying whether it continued past its first years.

CBS Sports' own release states financial terms were not disclosed; the Wall Street Journal separately reported William Hill paid CBS a fee for audience and branding access (figure not given). Partner recorded as caesars-entertainment, the current operator id for the former independent William Hill US brand, which Caesars fully absorbed and rebranded "Caesars Sportsbook" after its April 2021 acquisition of William Hill plc. No source found saying whether the CBS deal continued under the Caesars brand or ended.

Announced two days after Kalshi's similar deal with CNN (Warner Bros. Discovery). Financial terms not disclosed in sources reviewed.

Announced alongside Kalshi's $1B funding round at an $11B pre-money valuation. A similar but separate deal with CNBC (NBCUniversal) followed two days later.

ESPN and DraftKings declined to disclose financial terms; the Hollywood Reporter cited a person familiar with the deal calling it more lucrative for ESPN than the prior Penn deal. Announced the same day Penn and ESPN terminated their 2023 agreement early.

Fox Sports was explicitly excluded; a Kalshi spokesperson said sports data was "not included to start, but maybe in the future."

Equity: Arbitrator-set 10-year option (expiring Dec 2030) for Fox to buy an 18.6% stake in FanDuel for $3.72B, based on a $20B FanDuel valuation at the time of the underlying Dec 2020 deal, escalating 5% for every year Fox does not exercise it; reported at ~$4.8B as of year-end 2025.

Fox and Flutter each publicly claimed the ruling as a win. A Covers.com report from April 2026 concluded exercising the option was unlikely to be profitable for Fox at the escalated price given Flutter's then-current market cap.

CNBC reported financial terms were not disclosed. Announced the same week as a separate, parallel Turner-FanDuel deal covering NBA programming (see turner-fanduel-nba-2020). No later renewal, extension or termination announcement found; Turner Sports was folded into Warner Bros. Discovery and rebranded TNT Sports in fall 2023. No source confirms its status after 2021.

Financial terms were not disclosed in the original announcement. An Axios report (page not fetched; confirmed via search result) describes Yahoo's BetMGM sportsbook partnership as still in place as of May 2025. In 2026 Yahoo separately struck a data/referral deal with affiliate company Better Collective (not a licensed sportsbook operator, so not recorded as a row here).

Caesars Retail renovated the former Game 7 Grill plaza space into a roughly 20,000-sq-ft sportsbook; MLB rules bar betting operations inside the stadium bowl itself, so the book sits on the adjacent plaza rather than inside Chase Field.

A naming-rights deal rather than a betting-operations sponsorship; no `kind` value fits precisely, so recorded as sportsbook since Caesars' wagering brand is what is being licensed onto the venue. The $138M figure came from a Saints/Caesars information document shown to a Louisiana legislative budget committee; full contract terms were not made public.